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Open the website on a smartphone to wake Elmer up in AR...
a new way to experience David McKee’s Christmas classic
This Christmas, embark on a free, whimsical adventure with Elmer the
Patchwork Elephant in a way you’ve never experienced before.
Visit 10 Elmer artworks from the Christmas classic along a short walk, each one a gateway to a new augmented reality scene. With your smartphone, scan QR codes to witness pages of the classic Christmas story come alive, revealing Elmer’s heartwarming, festive adventure in a whole new dimension.
Let's go!
1. Get Walking
Visit the 10 story pages along the 30(ish)min walking route.
2. Open AR
Pages burst to life in AR as the story is read to you.
3. Enjoy & Play
Make videos and take selfies with the characters.
4. Get Prize
Finish the story and download a free digital prize.
More Elmer this way...
More free activities on Elmer's Website...
Buy the book:
Come find us...
Help/FAQs
There isn’t any cost to players to take part in the experience. The experience is brought to you courtesy of your local sponsor.
Before setting off on the trail we advise you to try out the AR functionality of your phone. Please use Chrome on Android or Chrome/Safari on iPhone.
Most modern smartphones do have this capability now but there are some that still don’t support it. From a smartphone only, click on this link or scan the below QR code to try it out now.
If you get redirected back to this page then it’s likely you will need to use an alternative device or browser to view this.
A full list of supported smartphones can be found here.
The story-trail remembers how many pages you’ve collected with browser cookies. Cookies are like keys stored on your browser used to identify you. It’s very important that you use the same browser to collect the pages, that you have cookies enabled and that you don’t clear your cookies.
Learn how to enable cookies on Chrome, Safari and Firefox below, (Chrome is recommended).
Is your QR code or NFC reader opening a different browser?
If your QR code scanner or NFC reader is opening a different browser by default you will instead need to open the browser you have used to collect the other characters with and manually type in the written web addresses printed underneath the QR codes. These begin with thyg.uk/CUS
If you think you’re doing everything right and you are still not seeing a character collected please try another browser as it could be an issue with the browser itself.
Enabling Cookies
Chrome
You can allow or block cookies saved by websites.
Note: If you don’t allow sites to save cookies, most sites that require you to sign in won’t work.
- On your Android phone or tablet, open the Chrome app .
- To the right of the address bar, tap More Settings.
- Tap Site settings Cookies.
- Turn Cookies on or off.
Safari
You can allow or block cookies saved by websites.
Note: If you don’t allow sites to save cookies, most sites that require you to sign in won’t work.
- On your iphone or tablet, open the Settings.
- Scroll to Safari
- Scroll down and choose your cookie settings.
- Make sure Block All Cookies isn’t selected.
Firefox
You can allow or block cookies saved by websites.
Note: If you don’t allow sites to save cookies, most sites that require you to sign in won’t work.
- Open Firefox for Android.
- Tap the menu button (either below the screen on some devices or in the upper right of the browser) .
- Tap Settings (you may need to tap More first)
- Tap Privacy.
- Tap Cookies and make sure Disabled isn’t selected.
Once you’ve completed collecting all of the stamps you will be directed to a special page where you can sign up to download the ebook. If this hasn’t happened for some reason, just contact us with the below form.
Please visit our commerical enquiries page for more information, we are now open to bookings for 2024 and 2025.